E-Commerce Websites – Square and Apple Pay

Mobile and digital payment platform Square has opened their platform to integrate into e-commerce websites. This enables businesses to sell their products online and through a brick and mortar shop. One unique integration that we’ve taken notice of is Square and WooCommerce. A lot our clients prefer WordPress and WooCommerce as a solution for their online e-commerce […]

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Building a Fast, Minimal, Mobile Website

As mobile website strategy plays a crucial role in web design and development we find minimal design can not only be visually pleasing, but important to ensure a fast loading experience for site visitors. Beautiful design is nothing if visitors don’t stick around long enough to engage. It’s 2016, and your site visitors want to have […]

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E-Commerce Website for Startups

Working with new businesses that rely solely on their e-commerce based business is a challenge we welcome. We love the opportunity to help by providing great solutions that will help our client’s vision grow. While we never dabble in using templates or “one size fits all” solutions, we do encourage using existing frameworks. The options we consider are open […]

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Mobile Movement: Google’s AMP

In February, Google officially rolled out AMP (short for Accelerated Mobile Pages). Google says mobile web pages load 85% faster with AMP. Faster rendering means more page views, leading to more ad views (which also load much faster). At the same time, Facebook announced Canvas, a new fullscreen mobile ad format that can instantaneously load many […]

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Hiring the right designer

Have you heard or experienced first hand one of the following scenarios? You’ve hired a designer and it takes months to complete the promised materials. Your web designer built your website, it “kind of works”, and now you can’t get ahold of them. You’ve paid a designer that promised “XY & Z” but they are now having […]

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Creating a brand style guide

A brand for a company is like a reputation for a person. Your reputation is comprised of many elements: what you do, what you say and how you present yourself to the world. For a small business a brand style guide lays out the rules for how you’re presenting yourself. A quick google search on style […]

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Evolving your brand

Change can be somewhat unnerving at times. Yet evolving your brand as you grow is a necessity regardless if you’re just a small company with 1-10 employees or a Fortune 500 company. You should always look to refine and adapt to your target audience. I had recently been discussing some exciting ideas with our client […]

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Micro-Moments – It’s Shopping Season

Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, it’s more important than ever to rethink how your design is engaging your audience. Plan […]

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Event Marketing – Building an Experience

You go to see a concert for a certain artist because you have an expectation of what it will be like to hear and see them perform. There’s an established connection. In the 5+ years working with Red Frog Events, one of the fastest growing event companies in the country, I had the opportunity to […]

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Is your business website mobile friendly?

While recently surfing Facebook I noticed a friend had published a link to their new employer’s website. Given this business has over 200+ employees and a large social following I assumed their website was responsive. It was very much not the case. There’s a free and simple tool Google has for checking if your website […]

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