Blog

August 27, 2018
Why UX is important for small business

User experience, or UX, is the overall experience of a person using a product such as a website or app. UX isn’t limited to the visual interface of your product. It’s a concept that encompasses the entire journey a person takes. Take for example a simple search on Google. You’re presented with a logo and a search […]

Read More
June 27, 2018
How to Build Better Landing Pages

Building a site is not just about putting your business information up on the internet or setting up ecommerce. It’s about facilitating a buying journey. Although that seems simple, it’s a critical pivot in mindset that changes the productivity of a site significantly, and it reveals how to build better landing pages. Below are our […]

Read More
May 6, 2018
To insource or to outsource digital marketing

We work with a lot of small businesses, and they typically have smaller marketing budgets. When it comes to running digital marketing campaigns on Facebook, Google, or anywhere else, spending a portion of limited digital marketing dollars on management fees can seem counterintuitive. Will the results of the agency be better than DIY? Probably, but […]

Read More
March 27, 2018
Your Brand vs. Their Brand

Everyone wants to be like Amazon. Or Uber. Or Apple. They all disrupted well established industries by investing in a quality experience. These companies can, should, and probably do inspire you, but let’s not forget that you started a new company to meet an under-represented need. Now you need to build your own experience and […]

Read More
March 21, 2018
Expectations of a Web Design Agency

Maybe you’re searching for a web design agency to start a new project or maybe you’re not happy with your existing agency. Let’s face it, sometimes it seems everyone is a web design expert. There’s a few things we’ve found that we feel should be a standard when looking for the right fit. An agency’s background […]

Read More
March 13, 2018
Small Business Marketing

As a new or small business, marketing can seem like a whole new world that’s constantly changing and you’re in need of a map for guidance. Small business marketing is something we’re always trying to improve upon from a creative and strategic standpoint ourselves. We’re hopeful that our insights on social and through our blog […]

Read More
March 12, 2018
Measurement Strategy for your Small Business

Many of our small business clients let us install Google Analytics & customize the implementation without asking any questions. With all the hats you wear, of course analytics aren’t that important to you. Actually, analytics & measurement strategy are probably only buzzwords to you, yet they should be two of the most important tools in […]

Read More
March 8, 2018
This 5 Minute Trick Will Boost Your SEO

Maybe you’ve just launched your new website (congratulations!). Maybe you’ve been struggling with SEO for a while. Either way, there’s one 5 minute trick that will boost your SEO. A couple of clients call us a week later saying, “whatever you did, my phone just started ringing.” Here’s what to do: set up a Google […]

Read More
March 6, 2018
Do logos matter?

In short, yes. Absolutely they do. Take a look around you and see how many logos you can spot. They are embedded in our culture and day to day lives. From influencing decisions to communicating a company’s values and purpose. Logo design can strategically represent a person, product, business or service. A logo’s value The […]

Read More
March 1, 2018
Website subscription services: How to stand out.

We’ve been fortunate enough to work with some really passionate clients within the ever growing online subscription community. In fact the growth has been so incredible that in the month of April 2017, website subscription services had about 37 million visitors. Since 2014, that number has grown by over 800% according to HitWise. The chart below […]

Read More

Stay in Touch

Join our newsletter

Sending... One Moment.


Be Social

Find us on Twitter @fydmedia