Blog

Many of our small business clients let us install Google Analytics & customize the implementation without asking any questions. With all the hats you wear, of course analytics aren’t that important to you. Actually, analytics & measurement strategy are probably only buzzwords to you, yet they should be two of the most important tools in […]

Maybe you’ve just launched your new website (congratulations!). Maybe you’ve been struggling with SEO for a while. Either way, there’s one 5 minute trick that will boost your SEO. A couple of clients call us a week later saying, “whatever you did, my phone just started ringing.” Here’s what to do: set up a Google […]

In short, yes. Absolutely they do. Take a look around you and see how many logos you can spot. They are embedded in our culture and day to day lives. From influencing decisions to communicating a company’s values and purpose. Logo design can strategically represent a person, product, business or service. A logo’s value The […]

We’ve been fortunate enough to work with some really passionate clients within the ever growing online subscription community. In fact the growth has been so incredible that in the month of April 2017, website subscription services had about 37 million visitors. Since 2014, that number has grown by over 800% according to HitWise. The chart below […]

As your business grows so do the day to day needs you have. Your website platform is just one of those necessities that should be flexible and capable of growing along with you. Having even a simple website that’s well-designed can give you an edge in your field, and if you have products to sell, your […]

Folks who work at small businesses wear a lot of hats. For those who DIY their own digital marketing, we have compiled a list of 5 free marketing tools your small business needs to know about. Why are they important? All of these tools balance two factors: they are easy to use (even for beginners), […]

There are plenty of important items to consider when evaluating the “health” of your website. From mobile design through overall website performance, your website should always evolve beyond launch, and as your business does we’d like to cover just a few of the items to consider: How fast is your site loading? Can users find […]

Data driven design is the latest buzzword, especially in the context of data driven website design. As analytics become more accessible, more and more businesses are asking for all decisions to be backed by data, and that includes switching gears from what is pretty to what is functional. We work with a lot of small […]

Many of the projects we do here at FYD are to build a brand & its website. Often our clients don’t have an existing brand or website to work from, which is great – the options are wide open. However, it’s important to consider how our brands will engage & convert traffic on their site […]

During a recent meeting with a client we discussed brand messaging, including the brand’s voice, and how we should develop a mission statement that reflects who they are. The topic of inspiration came up, and one of the founder’s had become emotional just telling the story of why they’re so passionate about their new company. […]