Blog
How did you end up on our blog page? Why did you end up here? Spoiler alert, it wasn’t by chance. Yes, we wrote this blog to share useful info with you. But we also wrote it as part of our Search Engine Optimization (SEO) strategy. Blogging for SEO is an informative way to build […]
If you could have a conversation with the apple logo from Apple, how do you think it would go? That apple would likely be succinct in its descriptions of everything up-and-coming in the tech industry. With a bit of creativity, yet still concise, the Apple apple would surely be sleek and well-spoken. Why can we […]
Color. From logos to graphics, webpage design, and promotional content, color marketing plays a role in product success. And at the core of color marketing is strategy; strategy for what color looks best, what color is most memorable, how colors make us feel, and how colors make us act. Out of the 10 million colors […]
“I saw the funniest tweet today!” … ”Did you see their last Instagram post?” … ”I saw on Linkedin that you started a new job!” … Not a day goes by where we don’t mention something we saw on social media. The share button is slowly becoming the new “word of mouth.” If your company […]
Do you remember the days of Lincoln Logs and Legos? Even if it’s a vague recollection of fumbling with Lincoln Logs, you’ll remember that anything you built ended up feeling like a ranch in the wild west. And Legos… Oh, Legos! You could create anything! You’d pour over an abstract grid of blocks, snapping things […]
Google uses a set of algorithms to match websites against certain criteria, thus deciding a website’s search ranking. The criteria include things such as mobile-friendliness, number of backlinks, sitemaps, and the like. The better your website sizes up, the higher your ranking. Many are relatively simple criteria you can check off the list. But beginning […]
The annual marketing plan was plotted, poured over, and primed to align with the organization’s goals for the upcoming year. It was all going according to plan. Until, one day, it wasn’t. Every organization can likely name a time when the marketing plan needed to shift gears – and fast. Perhaps research revealed a better […]
Searches containing the phrase “near me” are more prevalent than ever. Over the last two years, consumers have come to expect to easily find what they want or need in their area by conducting a simple search engine query. Mobile searches for local services, in particular, will only continue to rise. By 2021, mobile devices […]
The constant changing of algorithms by search engines can leave you scratching your head. Regardless of size or industry, keeping up with SEO trends helps your business stay ahead of the competition. Not only is technology changing the way we search- looking at you, Alexa and Google Assistant -but search engines are continuously using different […]
Whether you are attracting new customers or bringing back old ones, email marketing is one of the most effective ways to reach your targeted audience. When it comes to mobile, however, there are a number of things to consider. Mobile users don’t think or act the same way as desktop users (as we’ve touched on […]
