March 13, 2018
Small Business Marketing

As a new or small business, marketing can seem like a whole new world that’s constantly changing and you’re in need of a map for guidance. Small business marketing is something we’re always trying to improve upon from a creative and strategic standpoint ourselves. We’re hopeful that our insights on social and through our blog […]

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March 6, 2018
Do logos matter?

In short, yes. Absolutely they do. Take a look around you and see how many logos you can spot. They are embedded in our culture and day to day lives. From influencing decisions to communicating a company’s values and purpose. Logo design can strategically represent a person, product, business or service. A logo’s value The […]

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September 11, 2017
Truth in Brand Messaging

During a recent meeting with a client we discussed brand messaging, including the brand’s voice, and how we should develop a mission statement that reflects who they are. The topic of inspiration came up, and one of the founder’s had become emotional just telling the story of why they’re so passionate about their new company. […]

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January 28, 2016
Creating a brand style guide

A brand for a company is like a reputation for a person. Your reputation is comprised of many elements: what you do, what you say and how you present yourself to the world. For a small business a brand style guide lays out the rules for how you’re presenting yourself. A quick google search on style […]

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November 16, 2015
Evolving your brand

Change can be somewhat unnerving at times. Yet evolving your brand as you grow is a necessity regardless if you’re just a small company with 1-10 employees or a Fortune 500 company. You should always look to refine and adapt to your target audience. I had recently been discussing some exciting ideas with our client […]

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November 13, 2015
Micro-Moments – It’s Shopping Season

Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, it’s more important than ever to rethink how your design is engaging your audience. Plan […]

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September 22, 2015
A Startup’s Checklist

Working with startups is something I enjoy doing. There’s plenty of ground to cover when building an online presence and for me the challenge is like having a blank canvas. So here are some things you should plan on if you’re just starting out to paint a complete picture. Research, review and apply. Take a […]

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August 27, 2015
90’s Bar Crawl – Logo & Web Designs

I recently had the fun challenge of testing my Illustrator skills with the branding of an event put on by SnowDay DC. In discussing the overall style and theme of the inaugural event we thought that highlighting some of the fun aspects we recall of the nineties in an illustrated style would project that concept well. […]

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August 24, 2015
Budget for Branding

We’ve all seen that car. The one with the shiny rims but the rest of the car has seen better days. If your new website were the rims, do you feel the rest of the car looks just as good? Much like a car, your brand is seen from every angle. It’s the first thing most […]

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July 26, 2015
NWiler branding concepts

Approached to develop an individual identity design for Nikolaus Schleitwiler the founder of RedlinePhoto. We found that less is more in the design and just utilized the initials of his brand for the identity.

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