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Design

November 15, 2022
Motion Graphics in Marketing

Anddddd action! Animation and motion graphics are taking a commanding hold on the website and social marketing world. Whether they are used for entertainment or information distribution, motion graphics make enticing content that is simple to understand, all while benefitting your brand’s online presence. If you’re still stuck on still-shot images, this blog may just […]

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October 28, 2022
Scary Cool Digital Marketing Statistics

It’s sPoOoOkY season and we’ve got a treat for you this Halloween! The digital marketing industry as a whole is BOOming. Estimates say that digital marketing is on trend to be valued at $786.2 billion by 2026. In this past year, we have also seen some sweet digital marketing statistics in the design, development, content, […]

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October 12, 2022
Designing a Brand Logo: Effectiveness & Evolution

You know it when you see it. The golden arches, the swoosh, Colonel Sanders. A brand logo is a quintessential tool for brand recognition. But what makes a brand’s logo effective and iconic? And how do you stay recognizable while adapting to the times? Let’s talk about it.  Origins of The Logo The concept of […]

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September 29, 2022
The Importance of Typography Design

If you opened this blog article and it was written in Comic Sans, would you take us seriously? Most would probably say no. But what is it about Comic Sans that makes it so highly criticized? Simply put, the typography design of Comic Sans is informal and non-professional in presentation, causing anything that is spelled […]

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June 15, 2022
Color Marketing: Perfecting your Brand’s Palette

Color. From logos to graphics, webpage design, and promotional content, color marketing plays a role in product success. And at the core of color marketing is strategy; strategy for what color looks best, what color is most memorable, how colors make us feel, and how colors make us act. Out of the 10 million colors […]

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June 7, 2021
The ROI of Design Work

Do you remember the days of Lincoln Logs and Legos? Even if it’s a vague recollection of fumbling with Lincoln Logs, you’ll remember that anything you built ended up feeling like a ranch in the wild west. And Legos… Oh, Legos! You could create anything! You’d pour over an abstract grid of blocks, snapping things […]

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October 12, 2020
Google Announces: Page Experience

Google uses a set of algorithms to match websites against certain criteria, thus deciding a website’s search ranking. The criteria include things such as mobile-friendliness, number of backlinks, sitemaps, and the like. The better your website sizes up, the higher your ranking. Many are relatively simple criteria you can check off the list. But beginning […]

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January 22, 2019
Less is More: Designing with User Experience Goals

Setting user experience goals can greatly increase the success of your website. People typically visit a website looking for something specific. Your primary goal should always be to serve up what they’re after. Quickly. Recent industry benchmarks show that for every 1 to 3 seconds a website has to load on mobile your probability of […]

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August 27, 2018
Why UX is important for small business

User experience, or UX, is the overall experience of a person using a product such as a website or app. UX isn’t limited to the visual interface of your product. It’s a concept that encompasses the entire journey a person takes. Take for example a simple search on Google. You’re presented with a logo and a search […]

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March 21, 2018
Expectations of a Web Design Agency

Maybe you’re searching for a web design agency to start a new project or maybe you’re not happy with your existing agency. Let’s face it, sometimes it seems everyone is a web design expert. There’s a few things we’ve found that we feel should be a standard when looking for the right fit. An agency’s background […]

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