Blog

Design

January 22, 2019
Less is More: Designing with User Experience Goals

Setting user experience goals can greatly increase the success of your website. People typically visit a website looking for something specific. Your primary goal should always be to serve up what they’re after. Quickly. Recent industry benchmarks show that for every 1 to 3 seconds a website has to load on mobile your probability of […]

Read More
August 27, 2018
Why UX is important for small business

User experience, or UX, is the overall experience of a person using a product such as a website or app. UX isn’t limited to the visual interface of your product. It’s a concept that encompasses the entire journey a person takes. Take for example a simple search on Google. You’re presented with a logo and a search […]

Read More
March 21, 2018
Expectations of a Web Design Agency

Maybe you’re searching for a web design agency to start a new project or maybe you’re not happy with your existing agency. Let’s face it, sometimes it seems everyone is a web design expert. There’s a few things we’ve found that we feel should be a standard when looking for the right fit. An agency’s background […]

Read More
March 6, 2018
Do logos matter?

In short, yes. Absolutely they do. Take a look around you and see how many logos you can spot. They are embedded in our culture and day to day lives. From influencing decisions to communicating a company’s values and purpose. Logo design can strategically represent a person, product, business or service. A logo’s value The […]

Read More
February 22, 2018
5 FREE Marketing Tools Your Small Business Needs to Know About

Folks who work at small businesses wear a lot of hats. For those who DIY their own digital marketing, we have compiled a list of 5 free marketing tools your small business needs to know about. Why are they important? All of these tools balance two factors: they are easy to use (even for beginners), […]

Read More
February 16, 2018
Website Health Checklist: Performance, UI, and Mobile Design

There are plenty of important items to consider when evaluating the “health” of your website. From mobile design through overall website performance, your website should always evolve beyond launch, and as your business does we’d like to cover just a few of the items to consider: How fast is your site loading? Can users find […]

Read More
October 13, 2017
Data Driven Website Design

Data driven design is the latest buzzword, especially in the context of data driven website design. As analytics become more accessible, more and more businesses are asking for all decisions to be backed by data, and that includes switching gears from what is pretty to what is functional. We work with a lot of small […]

Read More
June 17, 2016
Building a Fast, Minimal, Mobile Website

As mobile website strategy plays a crucial role in web design and development we find minimal design can not only be visually pleasing, but important to ensure a fast loading experience for site visitors. Beautiful design is nothing if visitors don’t stick around long enough to engage. It’s 2016, and your site visitors want to have […]

Read More
January 28, 2016
Creating a brand style guide

A brand for a company is like a reputation for a person. Your reputation is comprised of many elements: what you do, what you say and how you present yourself to the world. For a small business a brand style guide lays out the rules for how you’re presenting yourself. A quick google search on style […]

Read More
November 16, 2015
Evolving your brand

Change can be somewhat unnerving at times. Yet evolving your brand as you grow is a necessity regardless if you’re just a small company with 1-10 employees or a Fortune 500 company. You should always look to refine and adapt to your target audience. I had recently been discussing some exciting ideas with our client […]

Read More

Stay in Touch

Join our newsletter

Sending... One Moment.


Be Social

Find us on Twitter @fydmedia