March 6, 2018
Do logos matter?

In short, yes. Absolutely they do. Take a look around you and see how many logos you can spot. They are embedded in our culture and day to day lives. From influencing decisions to communicating a company’s values and purpose. Logo design can strategically represent a person, product, business or service. A logo’s value The […]

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February 22, 2018
5 FREE Marketing Tools Your Small Business Needs to Know About

Folks who work at small businesses wear a lot of hats. For those who DIY their own digital marketing, we have compiled a list of 5 free marketing tools your small business needs to know about. Why are they important? All of these tools balance two factors: they are easy to use (even for beginners), […]

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February 16, 2018
Website Health Checklist: Performance, UI, and Mobile Design

There are plenty of important items to consider when evaluating the “health” of your website. From mobile design through overall website performance, your website should always evolve beyond launch, and as your business does we’d like to cover just a few of the items to consider: How fast is your site loading? Can users find […]

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October 13, 2017
Data Driven Website Design

Data driven design is the latest buzzword, especially in the context of data driven website design. As analytics become more accessible, more and more businesses are asking for all decisions to be backed by data, and that includes switching gears from what is pretty to what is functional. We work with a lot of small […]

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June 17, 2016
Building a Fast, Minimal, Mobile Website

As mobile website strategy plays a crucial role in web design and development we find minimal design can not only be visually pleasing, but important to ensure a fast loading experience for site visitors. Beautiful design is nothing if visitors don’t stick around long enough to engage. It’s 2016, and your site visitors want to have […]

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January 28, 2016
Creating a brand style guide

A brand for a company is like a reputation for a person. Your reputation is comprised of many elements: what you do, what you say and how you present yourself to the world. For a small business a brand style guide lays out the rules for how you’re presenting yourself. A quick google search on style […]

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November 16, 2015
Evolving your brand

Change can be somewhat unnerving at times. Yet evolving your brand as you grow is a necessity regardless if you’re just a small company with 1-10 employees or a Fortune 500 company. You should always look to refine and adapt to your target audience. I had recently been discussing some exciting ideas with our client […]

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October 20, 2015
Event Marketing – Building an Experience

You go to see a concert for a certain artist because you have an expectation of what it will be like to hear and see them perform. There’s an established connection. In the 5+ years working with Red Frog Events, one of the fastest growing event companies in the country, I had the opportunity to […]

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October 12, 2015
Is your business website mobile friendly?

While recently surfing Facebook I noticed a friend had published a link to their new employer’s website. Given this business has over 200+ employees and a large social following I assumed their website was responsive. It was very much not the case. There’s a free and simple tool Google has for checking if your website […]

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September 22, 2015
A Startup’s Checklist

Working with startups is something I enjoy doing. There’s plenty of ground to cover when building an online presence and for me the challenge is like having a blank canvas. So here are some things you should plan on if you’re just starting out to paint a complete picture. Research, review and apply. Take a […]

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