Visually developing the brand for startup boutique lingerie company Cachette.
- Product Design
From brand messaging, logo design and web development to social media strategies, video production and packaging design. We collaborated to help develop a clean minimal style for this provocative brand.
As a brand with a strong grasp of who they are and what they stand for, our challenge was to simplify and clarify their brand platform, and to create an identity system and flagship eCommerce experience. One that helps them express themselves in the right way, to the right people.
We worked alongside the team at Cachette to establish a strategy aligned with the brand’s ambition and their audience’s desires. From identity and messaging, to the digital platform and content within it.
We established brand guidelines and standards that communicate how to best represent the brand across all channels.
The new guidelines help them express their positioning, personality, and beliefs. Along with this, it provides direction for video and photography, as well as the the visual and verbal standards that we refined to define their new brand identity.