Crawl of Screams
Creating an approachable and fun brand behind the spookiest day of the year.
- Graphic Design
We collaborated with the team at Social Nova to help develop a new brand identity and website centered around a Halloween themed bar crawl experience.
Crawl of Screams is a national haunted-house-meets-bar-crawl experience filled with tricks, treats, and scares.
Being an inaugural event we wanted to develop a visual identity that encompassed the fun of Halloween through a number of custom illustrated designs.
In developing the brand’s logo we designed the “mug” mark to include the event theme and experience in one. In creating an illustrated style with the mark this allowed us to continue the design through to all other mediums – digital, print, merchandise.
With marketing the event the team had developed a strategy to release a series of videos leading up to launch. Our goal was to develop a very mobile friendly single page website that included these videos and the event details in each city.