Posts Tagged ‘Branding’

Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, it’s more important than ever to rethink how your design is engaging your audience. Plan […]

I recently had the fun challenge of testing my Illustrator skills with the branding of an event put on by SnowDay DC. In discussing the overall style and theme of the inaugural event we thought that highlighting some of the fun aspects we recall of the nineties in an illustrated style would project that concept well. […]

We’ve all seen that car. The one with the shiny rims but the rest of the car has seen better days. If your new website were the rims, do you feel the rest of the car looks just as good? Much like a car, your brand is seen from every angle. It’s the first thing most […]

I thought it would be insightful to share some ideas to help any one that’s in the market to hire a designer/web developer for their next project and what you can prepare before starting your search. Since in my experience I’ve heard plenty of horror stories of projects gone awry or completely out of scope from […]

Redline Photo is a leader in midwest motorsports event photography. They approached me with a new brand challenge for their first ever motorsports event that would have a cohesive look with their current identity. The target Given the audience RLP has grown within the motorsports world they knew that designing a brand that would be similar […]