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Posts Tagged ‘content development’

November 28, 2022
The Importance of a Readability Score

Have you ever gone on Google looking for a straightforward answer, only to be directed to a page filled with complicated vocabulary, academic vernacular, and long paragraphs of tiny text? Imagine opening this blog and the first sentence being, “This blog was written with alacrity to make you cognizant of the preponderance of a readability […]

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November 4, 2022
The ROI of Content Marketing

Imagine going to a website and there’s not a single word on the page. No section headings. No product descriptions. No updates or blog articles. Would you spend a considerable amount of time on a site like this? Probably not. Why? Because a website’s written content is what encourages users to explore your site, make […]

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October 7, 2022
Why Video Marketing Matters.

It’s a funny TikTok dance, an influencer telling a story on YouTube, or an Instagram Reel of someone cooking pasta in an oddly satisfying way. Videos are just fun, right? Yes, but video marketing is also an incredibly effective tool. 87% of marketers report that video has helped them achieve a positive ROI; meanwhile, 92% […]

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August 10, 2022
Brand Voice: Your Brand’s Speech Bubble

If you could have a conversation with the apple logo from Apple, how do you think it would go?  That apple would likely be succinct in its descriptions of everything up-and-coming in the tech industry. With a bit of creativity, yet still concise, the Apple apple would surely be sleek and well-spoken.  Why can we […]

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