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Posts Tagged ‘creative strategy’

December 5, 2022
Elevating Stock Photos for Business

At FYD, we will be the first to chuckle at an out-of-pocket stock photo. However, we also love seizing the chance to enhance a generic stock photo to elevate and support brand marketing and recognition. In this blog, we are offering our guidance on breaking away from boring and basic and doing more with stock […]

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November 28, 2022
The Importance of a Readability Score

Have you ever gone on Google looking for a straightforward answer, only to be directed to a page filled with complicated vocabulary, academic vernacular, and long paragraphs of tiny text? Imagine opening this blog and the first sentence being, “This blog was written with alacrity to make you cognizant of the preponderance of a readability […]

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November 19, 2022
Why Choose a Minimal Web Design?

We’ve given you the rundown on how to build a fast, minimal, mobile website. But why are these elements so important? For every second a user spends on your site, a minimal web design may be the difference between a visitor staying or going, and buying or leaving. Let’s talk about how less is more. […]

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November 15, 2022
Motion Graphics in Marketing

Anddddd action! Animation and motion graphics are taking a commanding hold on the website and social marketing world. Whether they are used for entertainment or information distribution, motion graphics make enticing content that is simple to understand, all while benefitting your brand’s online presence. If you’re still stuck on still-shot images, this blog may just […]

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October 12, 2022
Designing a Brand Logo: Effectiveness & Evolution

You know it when you see it. The golden arches, the swoosh, Colonel Sanders. A brand logo is a quintessential tool for brand recognition. But what makes a brand’s logo effective and iconic? And how do you stay recognizable while adapting to the times? Let’s talk about it.  Origins of The Logo The concept of […]

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October 7, 2022
Why Video Marketing Matters.

It’s a funny TikTok dance, an influencer telling a story on YouTube, or an Instagram Reel of someone cooking pasta in an oddly satisfying way. Videos are just fun, right? Yes, but video marketing is also an incredibly effective tool. 87% of marketers report that video has helped them achieve a positive ROI; meanwhile, 92% […]

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August 10, 2022
Brand Voice: Your Brand’s Speech Bubble

If you could have a conversation with the apple logo from Apple, how do you think it would go?  That apple would likely be succinct in its descriptions of everything up-and-coming in the tech industry. With a bit of creativity, yet still concise, the Apple apple would surely be sleek and well-spoken.  Why can we […]

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