Sep. 10 2015

Thinking mobile

Designing for mobile isn’t just a solid practice for visual aesthetics. There’s data to backup why there should be a focus on the content that your users find and ensuring a simple intuitive experience.

2x increase in “near me” searches in the past year.1

You’re out and want to find the closest Italian restaurant. Finding the nearest location, with high reviews on Google is probably the most amount of research you’re willing to invest. After all, you’re hungry!

The increase in the “near me” searches is probably just the start. Consider encouraging your customer base to engage in a quick review on Google. Then be sure your information on mobile is geared towards the user who’s “on the go”. Ask yourself if you were your customer, what would you want to know within seconds of visiting your website?

29% increase in mobile conversion rates in the past year.2

Whether they’re on lunch at work, in a grocery store, or waiting patiently at the airport, shoppers are using smartphones to help them decide what to buy. The step from research to purchase should be a simple and seamless one. Give the consumer multiple ways to buy and actively seek their input on how you can improve their experience.

93% of people who use a mobile device for research go on to make a purchase.3

Shopping never sleeps. Online it’s a 24/7 opportunity and your potential customers could be visiting at anytime. Information overload can put off potential customers. Taking the approach of providing relevant content and then allowing them to dig deeper into reviewing what you offer is beneficial to your customers when visiting your website.

Those are just a few of many stats everyone marketing a product or service should be aware of. So continue to evolve the mobile design of your online store, engage your customer base for ideas and reviews, and don’t forget to… think mobile.

Google Trends, U.S., March 2015 vs. March 2014.

Google Analytics aggregated data, U.S., April 1–14 2014 and April 1–14 2015.

Google/Nielsen, “Mobile Path to Purchase” study, November 2013, United States.

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